Yesterday, today, but, most of all, tomorrow. FC Porto crosses time and this is the moto of the new institutional campaign of the Museum, now launched. Aiming at being a turning point, this new campaign projects, in the present and in the future, all the values associated to the role FC Porto plays in society and in the world.

Starting with the 126 years that are the history of FC Porto, but seeing the club as an endless marathon, the FC Porto Museum wants to become even more alive and explore that close connection between times. FC Porto exists every day, achieves every day, grows every day. Every moment is, therefore, a part of the history of FC Porto, and that is what the Museum wants to exhibit: to become a narrative of FC Porto told to the second.

Thus, the new institutional campaign translates that infinite time line with a mixture of contexts. Moments lived in other times had current stars inserted to them, to create an anachronism that shows that the values remain the same, regardless of time. And that will continue: the common feelings, that cross any period of the blue and white memory, regardless of context or national and world setting, are always dedication, passion and boldness.

This visual motto will allow any activity of the Museum, be it the permanent exhibition, events or activations, to fully fit into the time line and into that narrative to the second of the life of the club. The present and the news are, more than ever, integrated in history.

To reinforce this idea, there will be new formats and contents, as well as new projects, partnerships and areas in the exhibition, so that the present has a bigger expression in the activity of the Museum.