The deal also includes the position of main sponsor of the handball team’s shirt
Betano and FC Porto signed a Betting Partner deal for the current season, 2021/22, which also includes the position of main sponsor of the handball team’s shirt.
Betano is part of the Kaizen Gaming group, a company that was started in Greece, in 2013, and currently operates in seven European cities. It’s an entertainment company, clearly focused on technological development, and on continuously improving its products and services, in order to provide the best experience to the user. The company is also a member of the ESSA Sports Betting Integrity.
For all this, the importance of the deal is clear, as Rui Lousa, Director of Porto Comercial, stated: “This is an extremely important deal for us, as we are always looking at associating ourselves to strong partners, especially in a matter as important as this one. It was an easy agreement, as both parties were eager to close the deal. We are very pleased to have Betano as Betting Sponsor and our wish is that this will be a good partnership for everyone.”
As for Panos Konstantopoulos, CMO of Kaizen Gamin, the parent company of Betano, the director stated that “We are thrilled to announce our partnership with FC Porto, an historical club in Europe, with numerous trophies, both domestic and Europeans. We are looking forward to start working with this great club, and, just like we do with all of our partners, to plan a number of social initiatives. This sponsorship agreement shows, once again, the importance of the Portuguese market to Kaizen Gaming.”
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